Content is key, think of all the people in the world that jump onto the internet to find out some information that they don't know. An answer to a problem or maybe just curious. This is a part of why blogs are so great, guides and news articles. A gold mine of information one search away plus another oppertunity to increase your buzzwords on pages.
Sketch5 can tailor make and advise on how to bring attractive content to your webpages that is relevant to your industry, plus relevant to what your target audience is looking for.