New trends that pop up provide a breath of life for certain key words and increased interest. So adjusting your pages to adapt will give a boost in SEO and in turn, generate leads.
One of the most popular reasons people search is simply for infomation. The amazing level of leads that generate from people coming across websites that had no plan to is shocking. A conversion chance waiting to happen.
Due to the fast development of mobile media consumption among present generation, publishers and advertisers have to consider how to update their marketing and monetization policy to keep up with the times.